New Issue: First USPS ‘scratch-and-sniff’ stamps debut today

The first scratch-and-sniff stamps issued by the U.S. Postal Service (USPS) will be released later this evening.

The Frozen Treats Forever stamps will be dedicated at 6 p.m. CDT at the Thinkery in Austin, Texas, by USPS Vice-President of Finance and Planning Luke Grossmann, who was joined by Austin Postmaster Corey Richards; Thinkery Chief Executive Officer Patricia “Trish” Young Brown; Austin Ice Cream Festival Producer Veronica Castelo; and Steel City Pops Events Manager Oliver Thomas. The booklet of 20 stamps showcases the work of Margaret Berg, of Santa Monica, Calif., depicting whimsical watercolour illustrations of frozen treats. Each of the 10 stamp designs includes two different treats. The words “FOREVER” and “USA” appear along the bottom of each stamp.

“The Frozen Treats stamps offer the latest innovation in stamp design, which means you can add the sweet scent of summer to your cards and letters,” said Grossmann. “It’s a fun way to enjoy the stamps, but it’s even more fun to share the experience with your friends and family.”


The stamps feature illustrations of colourful “ice pops” on a stick (known as “popsicles” here in Canada and other Commonwealth countries). The tasty, sweet confections come in a variety of shapes and flavours.

“The Thinkery children’s museum is the place to be this summer in Austin, and on June 20, we are excited to share with our visitors some fun STEAM-based activities, including designing your own stamp and popsicle stick building challenges to commemorate the Frozen Treats stamps and Thinkery’s play-based learning,” said Young Brown.

Art director Antonio Alcalá, of Alexandria, Va., designed the stamps with Leslie Badani, also of Alexandria, Va.

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