‘Popular demand’ pushes Canada Post to increase commemorative set’s print run

Canada Post issued a five-stamp ‘Snow Mammals’ set (10-stamp booklet shown) on Feb. 16. In April, Canada Post announced it increased the set’s print run from 300,000 to 400,000 booklets.

After reporting unexpectedly high interest in the recent commemorative “Snow Mammals” issue, Canada Post added another 100,000 booklets to the original print run. The Ottawa-based Canadian Bank Note Company (CBNC) was originally ordered to print 300,000 booklets of 10 stamps, with two of each of the set’s five designs. Featured on the cover of Canada Post’s February-March Details magazine, the stamps drew interest from both collectors and consumers, according to a statement from the Crown corporation. “These adorable animal stamps have attracted a lot of media attention and, thanks to popular demand, we’ve increased our print run from 300,000 to 400,000 booklets to make sure everyone can get their paws on them,” Jim Phillips, Canada Post director of stamp services, wrote in the latest edition of Details, published in early April. Continue reading →

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