Strong interest in ‘Snow Mammals’ set pushes Canada Post to increase print run

Canada Post has reported unexpectedly high interest in its “Snow Mammals” issue, which has been given a print boost from 300,000 to 400,000 booklets.

The move comes after the five-stamp set – featured on the cover of Canada Post’s February-March 2021 Details magazine – drew interest from both collectors and consumers, according to the Crown corporation.

“These adorable animal stamps have attracted a lot of media attention and, thanks to popular demand, we’ve increased our print run from 300,000 to 400,000 booklets to make sure everyone can get their paws on them,” Jim Phillips, Canada Post director of stamp services, wrote in the latest edition of Details, published last week.

Canada Post media relations manager Nicole Lecompte confirmed with CSN there was “significant interest” in this year’s Snow Mammals set.

“Animal-themed stamps are generally very popular with the public and these stamps in particular widely resonated with everyone from collectors, to consumers, to animal lovers and photography buffs. Canadian mail users drove the high demand for this stamp issue,” she told CSN.

Canada Post only occasionally boosts its print runs, Lecompte added.

“Additional print runs don’t happen frequently, but on occasion, the demand exceeds our initial projections. That happened in 2012 with the RMS Titanic stamp. There was extensive coverage of the 100th anniversary of the sinking of RMS Titanic globally, which resulted in a high demand for that stamp in Canada. In the past, we have also ordered an additional print run of our popular flower coils, which find their way onto many wedding invitations. When additional print runs occur we advise collectors through our Details magazine.”

There will be “no difference in the print runs for the Snow Mammals stamp booklets,” Lecompte told CSN.

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