New Issue: Mr. Men and Little Miss stamps unveiled by Royal Mail

On Oct. 20, Royal Mail issued a 10-stamp set celebrating Mr. Men and Little Miss, a series of books first published nearly 50 years ago.

Included in the set are stamps featuring Mr. Happy; Little Miss Naughty; Mr. Bump; Little Miss Sunshine; Mr. Tickle; Mr. Grumpy; Little Miss Princess; Mr. Strong; Little Miss Christmas; and Mr. Messy.

“The Mr. Men and Little Miss characters are a worldwide phenomenon,” said Royal Mail representative Philip Parker. “People identify with the different character traits, and we hope these stamps will brighten up the sending and receiving of mail.”

Launched 45 years ago, the idea for the first character arose when eight-year old Adam Hargreaves asked his father, Roger, “What does a tickle look like?” The advertising copywriter went on to visualize a tickle in the shape of a small orange man with incredibly long arms, and Mr. Tickle was born.

The idea for a series of books exploring different characters in “Happyland” was developed, leading to the publication of six initial titles—Mr. Tickle; Mr. Greedy; Mr. Happy; Mr. Nosey; Mr. Sneeze; and Mr. Bump—in August 1971. They were an instant success.

Ten-stamp presentation packs (shown above) were also issued as part of the new series.

Ten-stamp presentation packs (shown above) were also released as part of the new issue.

Since the publication of Mr. Tickle in 1971, a total of 50 Mr. Men characters have been created. In 1974, a number of the books were brought to life on the small screen. First broadcast by the BBC, the short animated stories were narrated by Dad’s Army actor Arthur Lowe. The television adaptations proved very popular and a total of 28 stories were filmed.


A decade after the publication of the first titles in the Mr. Men series, Hargreaves began writing the Little Miss stories, and in September 1981 readers were introduced to 13 new personalities, including Little Miss Bossy, Little Miss Naughty and Little Miss Sunshine. To date, 36 Little Miss titles have been published.

Following Roger Hargreaves’ premature death in 1988, his son, Adam decided to take over the reins of the family business.

In 2003, he wrote and illustrated six new Mr. Men Little Miss books, including Mr. Cool and Little Miss Bad. To date, he has created 12 new characters, the most recent of which is Mr. Adventure, whose story was published earlier this year.

A total of 3,000 numbered souvenir covers (shown above) were also released as part of the Mr. Men and Little Miss issue.

A total of 3,000 numbered souvenir covers (shown above) were also released as part of the Mr. Men and Little Miss issue.

“I feel incredibly proud and I think my father would have been equally proud and really chuffed. It’s a real accolade for the Mr Men and Little Miss characters to be on a Royal Mail stamp,” said Hargreaves.

Each of the stamps, which were designed by England’s Supple Studio, feature a silhouette of the effigy of Queen Elizabeth II in the upper-right corner and “1st” (for England’s domestic first-class rate, which is currently 64 pence) in the lower-right corner. Printed by International Security Printers using lithography, the stamps are available in panes of 10 (two se-tenant strips of five stamps each) and measure 35 mm x 35 mm.


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