Boston 2026: New name, logo

The new logo of the newly renamed Boston 2026 World Expo was unveiled officially for the first time during The Philatelic Show, held May 5-7 at the Regency Hotel and Conference Center in Boxborough, Mass.

And as they say, “Everything old is new again.” So it goes with the 12th U.S. international philatelic exhibition, which is slated to take place May 23-30, 2026.

The show’s new name is a “slight but significant change,” according to show organizers. The Boston 2026 World Stamp Show is now the “Boston 2026 World Expo.”

“It’s shorter, and opens the door to explore more than just stamps, as our hobby includes a wealth of other items.”

The logo has been redesigned after a small sub-committee was formed. A key member of that group was Richard Sheaff, one of America’s most prominent stamp designers.

Symbols of Boston, including the Old North Church and the famous Concord Minuteman statue, were considered. Both sites—as well as a variety of Revolutionary-era flags—were depicted on U.S. and foreign stamps.


Eventually it was decided the logo would centre on a flag surrounded by perforations.

Sheaff’s design concept, using the “Betsy Ross” 13-star design, became the unanimous choice of the sub-committee.

“Old Glory” has been represented on U.S. stamps more often than any other symbol.

According to show organizers, the new Boston 2026 World Expo logo “makes the right statement in representing the hobby’s once-a-decade mega-event almost nine years away.”

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