“For the first time, anyone who owns a smartphone or tablet will also be able to enjoy the digital side of stamps,” she said, “with an enhanced view of a physical, real-world environment augmented by computer-generated ‘virtual elements’ such as sound, video, 3D graphics, web-based information or GPS data.” Losier also pointed out that the technology is Canadian-made and while relatively new to stamps has been used in other businesses. “The interactive content was created by Ad-Dispatch, a 12-year-old Halifax-based company, which has worked with many of North America’s finest marketing agencies and big brands like Chevrolet, Walmart, Marvel, Disney and the Home Depot to create memorable and meaningful consumer experiences using augmented reality technology.” Continue reading →
Yet I remember very clearly a set of British stamps issued in 1966 to mark the 900th anniversary of the Battle of Hastings and the Norman Conquest. Granted those stamps, based on the famous Bayeux Tapestries, with scenes of arms, armour, and combat, had a lot more appeal for a young boy, but I think it was also the colour and vitality of the stamps. Face it, in the 1960s, Canadian stamps, while artistically well done, were often somewhat conservative in tone. What I am stating here is pretty obvious. However, in the more recent history there has been a dramatic change, not just in the look and style, but in the content.
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